While on Twitter a couple of weeks ago, I noticed a fellow tweetchic by the name of Dawn Dickson.  I clicked on her feed because I liked the look of her profile pic, in order find out what business she was in.  I found out she was the President & CEO of Flat Out Of Heels.  After clicking on her link I came across her website www.flatoutofheels.com.  Boy was I happy I did.  Here was a company with the most simple of ideas, it made me wonder why this had not been thought of before now (maybe it has, but I’ve never heard of it).  Ms. Dickson decided to create a simple and elegant rollable ballet shoe which you  unroll ~ flatten out ~ step in ~ after your 4″ heels have murdered your poor tootsies to dust. 

Here is a shoe you just slip inside your tote bag, or even a decent sized clutch; doesn’t take up much room and you always have a change of shoes no matter where you are.  But wait! It gets better… These gorgeous little shoes are available via vending machines (as well as online).  Image that, a vending machine that dispenses ballet shoes, It’s like grabbing a diet coke at work. GENIUS!!  There you are grooving away or out and about town, being your fabulous self, starting out strong and in full diva mode in your favourite towering 4″ heels, and then 4 hours later you start to feel the pinch and it gets worse and worse and you become a wimp.  Off you hobble to a Flat Out Of Heels vending machine (if you don’t already have a pair to whip out of your bag), insert your credit card and Viola! for $19.99 you’ve just purchased a pair of chic rollable ballet flats in black, red, silver, gold or leopard print. 

After you’ve popped your heels in the shoe pouch that’s included, you can continue dancing the night away or go for that 3:00 a.m after the club snack at the diner; you’re so happy your feet aren’t killing you anymore, you celebrate with a vanilla milkshake!  In my opinion $20 bucks is a small price to pay to stop my feet from hurting.   Take them with you travelling, commuting, wear while driving or when you’re just out and about and those high heels are no longer cute.  They also make great bridesmaids gifts.

In the next 24 months these machines will be available in the hottest clubs, hotels and airports, in Vegas, LA, Miami, New York, Atlanta and Chicago with more machines coming to a city near you (Washington, DC please).  If you want instant gratification, go online and order now at: www.flatoutofheels.com (there is a $4.50 shipping charge).  I was so intrigued by these shoes that I decided to write Ms. Dickson an email telling her how much I thought this was an amazing idea and that I would be writing a blog post about these shoes.  Well lo and behold, Dawn wrote me right back, thanking me for my note; and asked me for my info, size, etc. in order to send me a complimentary pair, which I certainly did not expect.  I was so excited, I woke my sister up in London to tell her. 

Ms. Dawn Dickson ~ President & CEO ~ Flat Out Of Heels

True to her word, I received my very own pair on Friday.  This is my personal unbiased opinion of the ballet shoes… I LOVE THEM!!  When I put them on… OMG!!! they’re so comfy!  They have an elastic back and they mold to your feet; it’s feels like you’re not wearing anything; yet at the same time your feet feel cocooned!  I could sleep in these.  Those who know me, know if I wasn’t impressed, I would have given the British stiff upper lip,  politely said “thank you” and left it at that.  These beauties really are nice, the quality is impressive for such a small price. 

The packaging is an elegant black glossy box with various quotes such as “Give a girl the right shoes and she can conquer the world” by Marilyn Monroe, or “When my feet hurt I can’t think” by Abraham Lincoln, among others.  Ladies, I know we can certainly relate.  On the inner sole of the shoes is a cute inscription congratulating you on your shoes and to slip then on and go! (to read full message, buy your own shoes!).  What’s also nice is that the black shoe bag is designed in an ingenious way to hold your ballet flats when not in use.  See here: http://www.youtube.com/watch?v=eUcXg37ImmQ  I for one will be purchasing a couple more pairs.

I’ve got mine! Thanks Dawn!

I’d like to thank Ms. Dawn Dickson for her generosity by sending me a pair of Flat Out of Heels Ballet Shoes in a colour of my choice.  I wish you much success.

Available sizes, small, medium, large, and extra-large.  Get yours! www.flatoutofheels.com